We are a studio specialized in creating immersive experiences and virtual production. We innovate in real-time virtual content generation and develop XR, VR, and AR immersive experiences. Our passion lies in crafting content with the latest technologies tailored to each narrative and audiovisual format.
A selection of projects produced by the Iralta team for brands, production companies, marketing and advertising agencies, TV networks, museums, and national and international institutions.
Virtual Production
Virtual Reality
Augmented Reality
Real-Time Previsualization
LED Volume Screens
3D Modeling and Animation of avatars, characters, and environments
Photogrammetry and Digital Scanning of locations and cultural heritage
3D Tracking Systems
Motion Capture
360° Video and Photography
Drones
Artificial Intelligence
Since 2005, our team’s mission has been to create audiovisual content with a unique and original hallmark: “audiovisual innovation in service of the story.”
In 2010, we entered the world of virtual reality through 360° video and have since developed content for leading virtual reality platforms.
Over the years, Iralta has produced multidisciplinary projects for clients, national and international institutions, TV networks, brands, production companies, agencies, and museums.
In 2020, we began developing real-time virtual production projects with IVP Iralta Virtual Production.
Iralta Virtual Production is the natural fusion of Iralta VR and El Pixel Redondo into a new company dedicated to providing Virtual Production and Augmented Reality solutions.
Over the past decade, the two companies have collaborated on numerous audiovisual projects and actively engaged in R&D to create content through Virtual Production and Augmented Reality.
Iralta VR has explored the creative use and recording of 360° video since its inception, known for award-winning immersive virtual reality experiences, spectacular videomapping, and innovative applications of immersive and interactive technologies for audiovisual events.
El Pixel Redondo brings a blend of high-end postproduction expertise and engineering, coupled with a commitment to delivering creative and technical solutions early in the production process. Deep knowledge of film and television production is critical during on-set supervision.
The Iralta VP Team’s Objectives:
Make the technical process as invisible as possible.
Guide our clients to seamlessly integrate virtual production into traditional workflows.
Empower creators to focus on the creative process with technological support.
…through the use of new virtual production and real-time visualization technologies.
